UTMs (Urchin Tracking Modules) give you the ability to track the steps your customers take, and help you understand where your website traffic is coming from. These small snippets of code can be added to the end of your URLs, turning them into powerful data-collection tools.
Why are UTMs important for your tracking?
UTMs are crucial for understanding the effectiveness of your marketing efforts. By tagging URLs with UTMs, you can track which campaigns are driving traffic, conversions, and engagement. This data allows for more informed decision-making, better resource allocation, and optimized marketing strategies to improve ROI.
With the Flowcode enterprise platform, you have the ability to send your scanners directly to a website. However, to understand your traffic sources, adding UTMs is an encourage step. Learn the step by step process to set up UTMs here.
Breaking down UTM parameters
Campaign (
utm_campaign)Definition: This parameter identifies the specific campaign that the traffic is associated with.
Example:
utm_campaign=flowcode_eventImportance: It allows you to track the performance of individual marketing campaigns, making it easier to assess their effectiveness and compare different campaigns.
Source (
utm_source)Definition: This parameter identifies the source of the traffic, such as the website or platform where the link was clicked.
Example:
utm_source=googleImportance: Knowing the source helps you determine which platforms or referrers are driving traffic to your site, enabling you to focus your efforts on the most effective sources.
Medium (
utm_medium)Definition: This parameter identifies the medium used to share the link, such as email, social media, or CPC (cost-per-click).
Example:
utm_medium=emailImportance: Understanding the medium helps you see which marketing channels are most effective, so you can optimize your budget and strategy accordingly.
Term (
utm_term)Definition: This parameter is used for paid search campaigns to track specific keywords.
Example:
utm_term=running+shoesImportance: By tracking keywords, you can measure the performance of your paid search campaigns and refine your keyword strategy to improve results.
Content (
utm_content)Definition: This parameter differentiates similar content or links within the same campaign.
Example:
utm_content=cta_buttonorutm_content=text_linkImportance: It allows you to test different versions of content or calls-to-action (CTAs) to see which one performs better, helping you optimize your content strategy.
By utilizing these UTM parameters, you can gain detailed insights into your marketing efforts, allowing for more effective tracking, analysis, and optimization of your campaigns.