If you want to send people who interact with your touchpoints (OR Codes or Short URLs) directly to a website URL, you can select this option when you’re creating a Conversion Flow.
This is a good approach to take when you are looking for a fast way to send scanners to your website, or other online pages. In this article we will take you through the steps to get this set up, and show you how to add UTM tracking parameters.
Step 1:
Click 'Create' on the top left hand side of your navigation and select "Scan to URL".
Step 2:
A "Create Conversion Flow" interstitial will pop up on screen. Fill out all of the prompted fields and then click "Create".
Step 3:
After clicking 'Create', you will land in our "Flow Editor" which is where you will customize the rest of your conversion flow.
Toggle to the tab labeled "Flow" on the left-hand side. This will bring you to a central canvas for creating, editing, and optimizing customer journeys, all within one intuitive builder page. Now, users can easily add and delete elements into the builder while getting an end-to-end view of the experience right in the platform
Step 4:
To view or update your URL destination, simply click on the "External Destination" page in the canvas and an interstitial will pop out on the right side of your screen.
Step 5 (Optional):
Enable UTM parameters. Add details about your campaign, source, medium, term, and content.
What are UTMs? 💡 UTMs are parameters added to URLs to track the effectiveness of online marketing campaigns by identifying the source, medium, and campaign name associated with website traffic. Read more here.
Step 6 (Optional):
Enable Pixel Tracking to gather and maintain visibility of user behavior on the external destination of your choosing.
Step 7:
And when you're ready to set your campaign live, simply click "Publish"
