Overview of Flowcode 2
Flowcode 2 is a more advanced, intelligent platform built to help you connect with your audience, personalize every interaction, and prove what’s working.
Every Flowcode and FlowURL acts as your brand’s front door, turning real-world moments into direct, measurable connections. When someone engages, they enter a seamless, on-brand experience designed to drive action and capture who they are.
Flowcode 2 goes beyond basic QR creation. It plugs directly into your existing tech stack, giving you the tools to design and launch highly personalized campaigns at scale. Whether you’re activating at an event, in-store, or across media, you can tailor each experience based on real data and optimize it in real time.
At the center of the platform is FlowID, which helps you understand your audience on a deeper level. As people engage, you build rich first-party profiles that show who your customers are and how they interact with your brand. This allows you to create distinct audience groups, personalize future experiences, and retarget with precision across your marketing channels.
Instead of disconnected campaigns and limited visibility, Flowcode 2 gives you a clear view of the full customer journey from first connection to final conversion.
Now, let’s explore what the platform is best for.
What Flowcode 2 enables
How do you make the most of the new Flowcode platform? There are a variety of new tools that will enable your business to collect more first-party data and drive conversions.
1. Personalized experiences: Flowcode leverages and integrates with data feeds (e.g. a product catalog) to automate the creation of personalized QR codes and landing pages, offering unique experiences for consumers and increasing engagement rates.
2. Conversion analytics: The platform provides in-depth conversion analytics and insights, allowing brands to track conversions, understand their audience’s behavior and optimize their marketing strategies in real time.
3. CRM and marketing automation integrations: With integrations across CRM and marketing automation platforms, Flowcode fits effortlessly into existing workflows, enhancing efficiency and effectiveness. Expand your first-party database with ease.
4. Workspaces and collaboration tools: Designed to support complex organizational structures, Flowcode offers advanced collaboration capabilities through Workspaces, facilitating teamwork across marketing, analytics, and administrative departments.
5. Enterprise-grade security and compliance: Flowcode ensures data privacy and security, meeting the highest standards and regulations, making it a trustworthy solution for enterprise customers. The platform is GDPR, CCPA and SOC II compliant.
How to get started
Explore a few key features of Flowcode 2 to begin getting more conversions
1. Creating a Conversion Flow
The first is a Conversion Flow. It represents the flow of people in the real world, to an online conversion. Each conversion flow is comprised of two core pieces:
A QR code (or multiple QR codes)
A mobile-optimized landing page
When you combine these two pieces together, you get an experience that links people who scan your QR codes in the real world to a landing page where they can easily convert — all in one neat bundle.
Read more about creating your first Conversion Flow here.
2. Understanding FlowID
The next is FlowID. This is the consumer profile we build for every individual that scans your brand’s Flowcode QR codes, and represents the activity history associated with that individual. Visible in an activtiy log, view a person’s engagement patterns across all of your QR codes.
Read more about FlowID here.
3. Managing Workspaces
You’re ready to move on to creating your first Workspaces. These are collaborative spaces for your specific function or team where all members can access and edit based on their permissions.
See more on best practices for structuring your organization and its Workspaces here.
4. Build a Brand Kit
When creating Flowcode QR codes, it’s essential to keep your brand front and center. Brand Kits allows clients to import their visual aesthetic and brand guidelines, and automatically incorporate colors and logos into Conversion Flows.