After you have created your first Conversion Flow, it's time to ensure it's ready for your campaigns in the real world.
Follow these steps and guidelines to prepare for and launch a successful QR code campaign. Not all steps are required, but following best practices and testing protocols is the best way to maximize the effectiveness of your campaigns:
#1. Test your flow
Testing is one of the most important steps to optimize your conversions.
Step 1 — Pull out your phone and scan the QR code. Ensure that the code links to the Conversion Flow mobile page. Tap through the conversion flow as if you are a first time user. Fill out any forms you have set up, and ensure that your content and form elements are set up properly. If the experience worked as expected, you're good to continue.
Step 2 — Check the analytics. Return to the ‘Overview’ tab of your conversion flow & ensure that you see an increase in the total scans, and any other relevant metrics.
Step 3 — Keep going. If everything worked as intended, you’re good to move on to distributing your code.
#2. Distribute your code
There are different best practices based on your distribution method. Please refer to the most relevant one below:
If you are downloading your code 🖥️
Flowcode offers many file formats for digital media. Select the option best for your use case:
PNG — High quality image, great for print and digital (Recommended) (RGB)
PDF — Vector, high resolution, recommended for print (RGB/CMYK)
JPG — Small file size, doesn’t support transparency (CMYK)
SVG — Sharp vector graphics at any size, great for sharing with vendors, high resolution (RGB)
If you are placing your code digitally 📺
(For example; TV, Jumbotron, Digital Advertisement)
When adding your code to a digital screen, there are several considerations you should keep in mind:
Time on screen — Ensure that scanners have enough time to pull out their phone and scan the code. The longer the code is on screen, the better! We recommend your code is present for at least 30 seconds.
Size on screen — Ensure that the code is placed at a large enough size on screen. A good rule of thumb is at least ⅓ of the height of the screen. This will guarantee that the code will be scannable on different screen sizes and different resolutions.
Call to Action (CTA) — If a voice over to scan the code is available, add it to the script! Acknowledgement of the code verbally as well as visually will increase scan rate.
Screen resolution — If a code is being placed on a digital screen that will be low resolution, it is best to use a Jumbotron or ‘Low Res’ style code. This provides the best optimization for a scannable code at a low pixel rate.
If you are printing your code 🖨️
It's important to make sure the QR code is big enough to scan easily from the intended distance and angle people will be scanning at. A good rule of thumb is for every foot away from the placement you expect users to be, increase the code size by 1”. For example:
1 foot away — 1 inch
2 feet away — 2 inches
25 feet away — 2 feet
100 feet away — 8 feet