We're thrilled to announce a powerful new bundle of features in the FlowID Intelligence Suite. These are tools designed to help you unlock and maximize the value of your first-party data.
What is FlowID and the FlowID Intelligence Suite?
At the heart of every meaningful customer relationship is FlowID.
FlowID is Flowcode's proprietary identity solution designed to capture rich, first-party data across all consumer touchpoints—online and offline. It enriches this data with behavioral attributes and identifiers, creating a unified audience profile that flows directly into your brand's existing marketing platforms. This data fuels effective retargeting and hyper-personalization, while also powering more effective Flowcode campaigns.
The FlowID Intelligence Suite is our commitment to maximizing the power of this identity solution. It's the collection of all the cutting-edge tools and features we build under the FlowID umbrella. Today’s release, featuring Audience Builder, Smart Rules Based on FlowID, and Custom Contact Properties, is the first bundle in the Intelligence Suite, marking a significant step in helping you harness the full value of your data.
New Features in the FlowID Intelligence Suite
Here is a high-level overview of the powerful new tools you can start using today:
1. Audience Builder
Audience Builder empowers you to take your first-party data insights to the next level. This tool allows you to build and segment audiences based on a diverse range of properties and parameters directly within the Flowcode platform.
Once an audience is built, you can use it to:
Filter Audiences in the Flowcode Platform: Apply your segment directly to Flowcode campaigns for immediate targeting.
Push to Your MarTech Stack: Seamlessly send these segmented audiences out to your existing marketing platforms for future campaigns.
This capability dramatically improves your ability to reach the right people with the right message, ensuring your marketing efforts are targeted, relevant, and effective.
Read more about Audience Builder
2. Smart Rules Based on FlowID
We’ve expanded Smart Rules capabilities so you can route customers based on their FlowID profile instead of just routing based on Event Data (like scan time, scan location, etc). With this capability, every Conversion Flow you create can now respond to who the customer is rather than just when, where, or how they engage. The result is sharper personalization, greater campaign precision, and experiences that feel seamlessly aligned with each user’s identity.
For example, Smart Rules based on FlowID empowers you to route repeat buyers differently than first-timers. If you already have key properties tied to a profile, you can skip re-collection and send known users straight to an exclusive experience or offer. First-time users, meanwhile, can be prompted to share info to get a tailored path. You define the properties, and Smart Rules handles the routing so each person lands where it makes the most sense.
Read more about Smart Rules Based on FlowID
3. Custom Contact Properties
Custom Contact Properties are unique data fields that allow you to collect specific information about your contacts beyond standard fields like name and email. They are essential for tailoring data collection to fit your business’s unique needs, letting you capture valuable details like job title, company size, or customer loyalty status. Flowcode makes it seamless to pull this data directly into your CRM, creating a powerful, automated connection between your offline and online engagement.
Read more about Custom Contact Properties
These new additions to the FlowID Intelligence Suite put the power of personalized customer journeys directly in your hands. Ready to dive in?