You’ve invested in collecting valuable first-party data. Now, Audience Builder helps you take the next step by using that data directly in the Flowcode platform to build specific targeting parameters based on behavior for future marketing efforts, improving your ability to reach the right people with the right message, at the right time.
How the UI is changing:
With this update, the single "Audience" tab has been split into two new, distinct tabs to better organize your data and tools: Contacts Page and Audiences Page
Contacts Page
This displays what you're used to seeing in the platform: a list of known contacts who have engaged with your campaigns, along with familiar filtering options.
Audiences Page
This is where you'll find the Audience Builder tool itself and a central location for viewing and managing all the audiences you create.
The Audiences Page provides a central location for viewing and managing created audiences.
Audience Table: Displays high-level information including the name, description, size, and last calculated timestamp.
Actions: The following actions can be performed on an audience:
View: See the query used to create the audience.
Rerun/recount: Regenerate the size counts.
Edit: Update the audience
Delete: Delete the audience from the workspace.
Duplicate: Copy an audience.
How to use the Audience Builder
The Audience Builder is where you will create targeted groups of people based on their behavior and characteristics. You can define and focus on specific audience segments, ensuring your message reaches the right people. This helps you build a more effective strategy for connecting with your customers.
The available variables include:
Event Data | Interaction Level |
Conversion Flow | Scans |
Time | Short URL Clicks |
Geolocation | Page Views |
Device Type | Conversions |
Contact Property | Abandons |
| Exits |
As you select from the variables above to create your audience, there are a few considerations you will need to keep in mind. First is understanding the use of AND versus OR as you are creating your audience filter. Second is the use of "subgroups":
AND vs. OR:
As you review the examples below, you will notice the logic operators: "OR" and "AND". The distinction between them is crucial, as it determines exactly how your audience criteria are applied.
OR: The OR operator requires that at least one of the specified conditions must be true for an item to be included in the results. It broadens the results, making the filter less restrictive.
AND: The AND operator requires that all specified conditions must be true for an item to be included in the results. It narrows the results, making the filter more restrictive.
Subgroups Explained:
You will also notice the "Subgroup" button (↪). Subgroups are used when you want to find people who match more than one condition at the same time (i.e., a nested AND filter).
A subgroup works like a container. All the rules you put inside that container have to be true together for someone to be included. This helps you narrow your audience to exactly the people you want.
Here's the difference in an example:
Without a subgroup: Your rules work separately. People just need to meet both somewhere in their history (e.g., interacted with “Holiday Giveaway” + converted on any flow).
With a subgroup: Your rules work together. People have to meet all conditions at once for the same flow/event (e.g., converted specifically on “Holiday Giveaway”).
TIP: Look for the dark gray box surrounding your rules; it serves as a visual cue that the subgroup has been applied.
To help you begin building your audiences effectively, we've provided three sample scenarios below:
I want to build an audience based on people who have converted on my Conversion Flow, "Holiday Giveaway".
I want to build an audience based on people who did NOT convert on my Conversion Flow, "Holiday Giveaway".
I want to build an audience based on people who scanned to my Conversion Flow, "Holiday Giveaway" in the last 30 days"
