Introduction
This article explains how to interpret metrics within Flowcode 2 (F2) and highlights how these metrics compare to Flowcode 1 (F1). Whether you are reviewing campaign-level results, analyzing performance at the organization level, or just getting started with Flowcode 2, this article provides a complete reference for interpreting your analytics accurately.
Overview of Flowcode 2 Metrics
Scans: The number of times a Flowcode QR code is scanned via mobile device camera. Each scan initiates a Visit, a metric that measures total QR scans and Short URL clicks combined.
Short URL Clicks: The number of times a Flowcode Short URL is clicked (e.g., link in a social post or email). Each click initiates a Visit, a metric that measures total QR scans and Short URL clicks combined.
Visits: The total number of QR code Scans and Short URL Clicks combined.
Unique Visitors: The number of distinct individuals who scanned a QR code or clicked a Short URL at least once.
Views: The count of instances where a user successfully loads content after clicking on a module or button on a Flowcode 2 landing page. A View is only recorded when the post-click experience, such as a form, file preview, or external destination, successfully loads. Simply clicking the module does not register a View if the destination fails to load.
Conversions: Conversions represent the number of completed actions, such as form submissions, external link completions, or contact saves, that occur after a Visit and are tracked using the Flowcode Pixel or Flowcode's landing page form capture.
Known Conversions: A subset of Conversions where the user identity (typically an email address) is known. This metric is labeled as 'Leads Collected' in the platform.
Anonymous Conversions: A subset of Conversions where no identifiable user information is captured. These conversions most commonly originate from pixeled destinations, such as page views or button clicks on external websites, where actions are tracked but identity is not resolved.This metrics is labeled as 'Anonymous Responses' in platform.
Conversion Rate: The percentage of views or interactions that ultimately result in a desired action, known as a conversion. This metric serves as a key indicator of how effective a landing experience or marketing effort is at motivating users to take a specific step.
How do Flowcode 2 metrics compare to Flowcode 1 metrics?
Flowcode 2 introduces a new structure for tracking interactions, designed to provide clearer definitions and improve consistency across dashboards. While some metrics have direct counterparts in Flowcode 1, others are new or redefined.
Metric Area | Flowcode 1 | Flowcode 2 |
Scans | Total number of QR code scans | Same definition; included in Visits |
Short URL Clicks | N/A | New metric for clicks on Flowcode Short URLs |
Visits | N/A | Includes Scans + Short URL Clicks |
Unique Visitors | N/A | Total number of distinct users interacting with a Flowcode |
Flowpage Link Clicks | Clicks on links or modules on Flowpages | Replaced by Views (see note below) |
Views | Not used or labeled separately | Count of post-click experiences triggered by a module or button on an F2 landing page |
Conversions | Conversions were tracked only via Pixel, typically off-platform. | Conversions include both on-page and pixel-based actions. |
Conversion Rate | Only tracked in Pixel reporting | % of Views that resulted in a Conversion |
FAQs:
Q: Why do my scan numbers look the same, but my total Visits in F2 are higher?
In Flowcode 2, Visits include both QR code scans and Short URL clicks. If you're sharing codes via email, text, or social media, you’ll see increased Visit counts from these non-scan channels.
Q: In F1, I saw "link clicks" on Flowpages. Where did that go?
In F2, the closest equivalent is Views. However, it’s important to note:
F1 tracked the click on a module or link.
F2 tracks the experience that loads after that click. This means some activity you previously saw as a “click” will now only appear if the next screen successfully loads.
Q: Why do I have more Views than Conversions?
Not every user who interacts with your F2 Landing Page takes a meaningful action. Views measure engagement with modules. Conversions only count defined outcomes like form submissions.
Q: What determines if a Conversion is “Known”?
A Known Conversion is one where Flowcode captures an email address or other identifying data. This is usually accomplished through integrated forms or pixel tracking that includes identity resolution. If no identity is captured, the Conversion is categorized as Anonymous.
Conclusion
Flowcode 2 introduces more precise, structured, and filterable analytics to help you measure the performance of your codes, links, and landing experiences. Whether you're tracking traffic from QR scans, clicks on shared links, or conversions from form submissions, each metric is designed to give you a clear picture of how your Flowcode-powered experiences are performing.
For additional detail on where to access metrics and how to use analytics tools, visit the following articles:
Still have questions? Reach out to your Customer Success Manager or contact our support team.