Urchin Tracking Module (UTM) parameters are short text codes that you add to URLs or web links to help you track the user engagement of webpages/campaign resources.

Google Analytics or URL Builder websites are most commonly used to define a UTM for a specific campaign.

You can also add UTMs to a URL manually by typing the " ? " character before the first UTM and the " & " character between each UTM.

Metrics: UTMs utilized in a code’s scan destination URL can be analyzed with tools such as Google Analytics and Adobe Analytics.

Data Collection: UTMs make data collection and conversion trackable based on the rates at which users scan codes and the actions they take when they land on a page.

Data Collection: UTMs make data collection and conversion trackable based on the rates at which users scan codes and the actions they take when they land on a page.

A/B testing: UTMs can help you label individual campaigns to perform A/B testing on different use cases, which will allow you to continue targeting audiences in effective ways.

Learn how to connect UTMs to Flowcodes here.

For more assistance, please email our support team or reach out to your dedicated Client Success Manager.