What are UTMs?
UTM parameters are short text codes that you add to URLs or weblinks to help you track the user engagement of webpages / campaign resources.
Using UTMs with Flowcodes
If you are looking to track traffic on a specific web address, include a UTM parameter on the scan destination (URL your Flowcode is linked to) of your code.
*note* Clients are responsible for adding all UTMs up to the utm_term, which is auto appended to any link used with Flowcode
E.g.https://www.yourwebsite.com/utm_source=flowcode&utm_medium=your_medium&utm_campaign=your_campaign_name&utm_term=flowcodeid.
How to set up UTMs
Google Analytics or URL Builder websites are most commonly used to define a UTM for a specific campaign.
You can also add UTMs to a URL manually by typing the " ? " character before the first UTM and the " & " character between each UTM
Benefits of Using UTMs?
Metrics: UTMs utilized in a code’s scan destination URL can be analyzed with tools such as Google Analytics and Adobe Analytics.
Tracking: UTMs provide value in social marketing campaigns to easily measure ROI and click tracking.
Data Collection: UTMs make data collection and conversion trackable based on the rates at which users scan codes and the actions they take when they land on a page.
A/B testing: UTMs can help you label individual campaigns to perform A/B testing on different use cases, which will allow you to continue targeting audiences in effective ways.