The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can integrate your Facebook Pixel with Flowpage to retarget page visitors. When you input your FB pixel ID, we will then fire the pixel on every page view event and link click event. Flowpage also allows you to choose which link we fire a conversion event on. In addition to the page view and link click events, we give the option to choose a specific link that will fire a separate conversion event.
Here's how to use it:
When logged into your account, navigate to the "Content" tab. From here, expand the "Widgets" dropdown menu and select "Facebook Pixel"
Then, complete the steps in the pop up and select "Save Facebook Pixel." Make sure to enable passthrough of UTM tracking parameters if you want to tag custom conversion events.