Flowcode 2 provides several types of CSV exports, offering detailed insights and audience data for your QR code campaigns. These exports can be accessed at both the workspace and conversion flow levels, with customizable filters to match your desired date range, time intervals, and modules.
Exporting Data in Flowcode 2
To export data from Flowcode 2, follow these steps:
Navigate to the workspace or specific conversion flow from which you’d like to export data.
Adjust the filters on the Summary page to choose the appropriate date range, interval, or module (e.g., audience or conversions).
Click the “Export” button next to the filters.
Types of CSV Exports
1. Rolled-Up Insights Export
Available at both the workspace and conversion flow levels, this export gives a complete overview of campaign performance. After selecting your filters, the following data will be included across four CSV files (if applicable):
Interaction Data: Includes detailed metrics on user engagement, such as:
Scans
Views
Conversions
Conversion rate
Contact Submissions or Revenue: For conversion-based flows, this file will include:
Number of contact submissions
Revenue data
Metrics by Unique Codes: Tracks performance across your individual Flowcodes, giving insight into how each code is contributing to your campaign.
Metrics by Geolocation: Provides data on where your codes are being scanned, useful for geographic targeting.
2. Contact Data with Behavioral Engagement Stats Export
This export focuses on the contact data captured through your Flowcodes, detailing individual user interactions along with engagement stats. You can access this at both the workspace or conversion flow level, depending on your needs.
For Workspace Audiences: Navigate to the Audience section in your workspace and apply your filters.
For Conversion Flow Audiences: Go to the Results tab of the flow you want to analyze.
Once you've applied the necessary filters, clicking the "Export" button will generate a CSV file containing the following fields:
Workspace-Level Export:
Email
Name
Phone number
Conversion count
First conversion timestamp
Last conversion timestamp
Flow-Level Export: This will include whatever custom info fields were set up on the contact collection form, also including:
Email
Submitted timestamp
Export Tips:
Filter Your Data: Ensure that the filters (e.g., date range) are correctly set before exporting, as the exported data will reflect whatever filters are active at the time.
Workspace vs. Flow Exports: Workspace-level exports provide insights across all flows within a workspace, while flow-level exports focus on the data for individual flows.
By using these exports, you can access granular data that helps track campaign performance, user engagement, and audience behavior, empowering you to make informed decisions for future marketing efforts.