Geo Analytics lets you visualize where your QR codes are being scanned across the United States, providing insights to optimize your marketing efforts and improve conversions. View the geographic spread of your audience at the nation-wide scale and down to the granular zip-code level. With real-time data updates, every time someone scans one of your QR codes you'll see it populate on your map.
How to view your Geo Analytics
You can view Geo Analytics in various locations on the Flowcode platform:
In Conversion Flows: View the detailed scan engagement your QR code is receiving in your Conversion Flow.
In Workspaces: View geo data for every Conversion Flow you've created in the home dashboard of your Workspace.
When in your Workspace or Conversion flow, scroll down to see the Geo Analytics map.
Understanding the precision of reporting data
When viewing your Geo Analytics data, there are two levels of granularity available for you to access.
General Geo Analytics
Advanced Geo Analytics
Let's break those down below.
General Geo Analytics: This is the default option for every account, and shows general location of the scans you receive.
Note — This form of geolocation utilized cell network positioning and is accurate within 50-100+ meters. Known factors that affect accuracy include: use of VPNs, proxy servers, mobile IP addresses, and scanning in a rural area. There is an estimated 70% accuracy — an industry standard — with this method.
Advanced Geo Analytics: This must be toggled on in your account, and show the precise location of the scans you receive.
Note — Precise scans utilize mobile device GPS and allow for accuracy within 5-10ft. Scanners must consent to location sharing, otherwise the scan is registered as a general area scan. There is an estimated 95%+ accuracy with this method.
Follow these steps to turn on Advanced Geo Analytics:
Note 📝 Advanced Geo Analytics can only be toggled on within a specific Conversion Flow, and not on a Workspace level.
Step 1:
In your Workspace, navigate to the 'Flows' button the on left hand side of your navigation.
Step 2:
Select an existing Conversion Flow, or create a new one from scratch.
Step 3:
At the top of your screen, select the 'Settings' tab.
Step 4:
Go to the analytics section on the page, and toggle on 'Advanced geo'.
Step 5:
Once you click 'Update', your Advanced Geo Analytics will be toggled on. When people scan your QR codes, they will be required to opt-into sharing their location.
What statistics can you see in your Geo Analytics dashboard?
In your Geo dashboard, you can see a variety of different activity types.
Scans: The action of a user scanning a QR code, initiating data collection.
Views: Accessing or viewing content after scanning a QR code.
Clicks: User interactions with links or buttons after viewing content.
Conversions: Completed actions such as form submissions or purchases following a QR code scan.
Conversion Rate: The percentage of scans that result in conversions.
All of this data can be toggled over different date frames:
Today
Yesterday
Last 7 days
Last 30 days
Last 90 days
All time
If you have questions about Geo Analytics, reach out to us at [email protected]