FlowID is a unique identifier that encompasses the collection of interactions and activities of your customers across all of your Flowcode and FlowURL placements, offline and on digital.
Every Flowcode and FlowURL you create can be scanned or clicked by a person, routing them to a branded, personalized landing experience where a conversion takes place. A conversion could be submitting a form, making a purchase, or even voting in a poll. With FlowID, every conversion can be tracked, viewed, and measured in an activity log.
Why is knowing the FlowID of a person important?
Having an activity log of your customers provides you with important data that can help you make business decisions. Two key areas are:
Marketing Insights
Track how customers interact with Flowcodes and FlowURLs on your products, materials, and other surfaces to get insights into consumer behavior and preferences.
Customer Journey Mapping
Analyze every interaction a customer has with your brand. From scanning a Flowcode to buying a product on a FlowHub, businesses can create detailed customer journey maps.
What are the steps to view a customer's FlowID
To take a look at the individual record of a specific customer, follow these steps:
Step 1:
Navigate to a Workspace and select the 'Audience' tab on the left hand side navigation of your screen. You'll be taken to your Audience dashboard. Here, you'll see who has engaged with your Flowcode campaigns.
Step 2:
You are now on your Audience dashboard. Here, you'll see who has engaged with your Flowcode campaigns. Click on any name to see a FlowID activity log.
Step 3:
After clicking into a contact, you'll see a full record of engagement ranging from scans, clicks, views, conversions, and even abandoned carts.
Ready to analyze customer interactions?
With FlowID data you can better understand your customers' activities and conversions across various offline touchpoints. This data can help you measure ROI, retarget to your customers, and analyze the efficacy of your campaigns.