Installing the Flowcode Conversion Pixel for Shopify allows you to connect your Flowcode scan data with your store’s purchase activity. This provides a more complete view of the customer journey, helping you see when a scan leads to a conversion on your Shopify site, even after the customer has moved on from the initial Flowcode landing page.
By following the steps below, you can attribute Shopify sales back to specific Flowcode assets.
Prerequisites
You must have Administrator access to your Shopify store
Have your Flowcode pixel snippet copied and ready to paste
Step-by-Step Installation
At the Org Level of the Flowcode platform, navigate to Settings in the bottom lefthand corner
Next, click on the “Pixels” tab and click the “Create a pixel” button
Complete Step 1 and click “Next”
4. Toggle on “Shopify” when prompted to choose a conversion type and click “Save and preview”
5. Copy the code snippet in both the "Base Pixel" and “Shopify pixel” sections
6. Next, log in to your Shopify admin dashboard. In the bottom-left sidebar, click Settings, then select Customer events.
7. Click the Add custom pixel button at the top right of the page.
8. In the name field, enter Flowcode Conversion Pixel, then click Add pixel. This will open the Shopify pixel editor.
9. In the Code section, delete any placeholder text and paste your Base Pixel snippet and Shopify Pixel snippet directly into the box.
10. Save & Connect
Click Save in the top right corner.
Once saved, click the Connect button at the top of the page.
A confirmation window will appear; click Connect again to finalize the setup.
To learn more or troubleshoot the Flowcode Conversion Pixel for Shopify, visit the Shopify Help Center.
Closing the Attribution Loop
Once active, the pixel bridges your offline and online data by capturing the following details from your Shopify checkout:
Category | Data Captured |
Transaction Info | Transaction ID, Total, Item Quantity, Currency Code |
Customer Info | Email, First Name, Last Name |
This allows you to calculate true ROAS for physical assets like billboards, mailers, and in-store displays that were previously "dark" channels.
Pro-Tips for Success
Status Check: Ensure the pixel status shows Connected in green. Data will not flow if the pixel is in "Draft" mode.
Sandbox Privacy: Shopify runs this pixel in a secure sandbox, meaning it tracks conversions accurately without compromising your site's speed or customer privacy.
Verify Your Data: We recommend performing a test scan and purchase to see the "Scan-to-Sale" journey appear in your Flowcode Analytics dashboard.
Enter test mode
Copy and paste the flow’s shortURL in the browser then make a purchase.
Upon making a purchase, you should see a checkout_completed event with a green circle next to it, like this: