Understanding Conversion Rates in Flowcode

A conversion rate measures how effectively your landing experience or marketing campaign drives people to take a desired action—like filling out a form, downloading a file, or making a purchase. In simple terms, it tells you the percent of visits (total number of QR Code Scans and Short URL Clicks) that resulted in a conversion.

We’ve updated how Flowcode measures conversion rates to better reflect how marketers think about campaign success.

Previously: Conversion Rate was calculated as the percentage of module views or interactions that led to a conversion (total conversions ÷ total module views).

Now: The Total Conversion Rate is now based on visits. It’s measured as the percentage of total visits that result in a conversion (total conversions ÷ total visits).

Note: At the flow level, we also show the Unique Conversion Rate, which measures how many unique visitors converted at least once.

This update provides a clearer, more intuitive way to understand your results. Marketers typically want to know how many scans or shortURL clicks result in conversions—not just how often a specific module converts. By aligning our metric with this expectation, you can now measure performance in a way that directly reflects audience behavior.

This change makes Flowcode analytics more marketer-friendly and intuitive. Rather than the conversion rate being tied to content views or modules, you can now measure success in terms of visits—a more accurate indicator of real-world user behavior. By including the very first step of the funnel (a scan or click), this update captures the full journey from engagement to conversion, giving you a bigger, clearer picture of how your audience interacts with your experiences.

In short: