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How to Integrate Video into your Campaigns

Updated over a week ago

Overview

Video is one of the most powerful ways to bring your brand story to life and drive deeper engagement with your audience. With Flowcode 2, you can easily embed or link to video content directly in your Conversion Flow—so you can educate, inspire, and convert, all without sending your audience away from your experience.


How to Add a Video

  1. Open Your Flow Editor
    In your workspace, create a new campaign and navigate to your Flow Editor.

  2. Select the Video Object
    On the right-hand side under the Objects tab, look for the Video option, represented by a camera icon.

  3. Add Your Video Link
    You can link or embed videos from YouTube, Vimeo, or Wistia.

    • A default YouTube video will appear in the UI for reference.

    • You can replace it with your own video URL.

  4. Select Your Display Option
    Back on the main landing page content editor, you can choose from a few different ways to present your video:

    • Link Module: Display your video as a link with either an icon, thumbnail, or standalone image.

    • Embedded Module: Embed the video directly on your landing page for immediate playback.

  5. Adjust Playback Settings
    Toggle Autoplay if you want your video to begin playing automatically when a user visits your page.

  6. Preview Your Video Experience
    Before publishing, use the Preview option in the Flow Editor to see how your video looks and behaves within your full flow.

    • Check placement, playback, and responsiveness on both desktop and mobile views.

    • Make any final adjustments to ensure your video fits seamlessly into your design.


Why Add Video?

Video is more than just content, it’s connection. Integrating video helps you:

  • Tell your story visually: Bring your brand to life at the point of scan.

  • Educate your audience: Showcase products, demos, and customer testimonials.

  • Drive engagement and conversions: Keep your audience immersed in your flow without redirecting them elsewhere.

💡 "Bring your brand to life at the point of scan."

💡 "Engage your consumers while keeping them within your flow."


Supporting Every Learning Style

Including video in your flow isn’t just about aesthetics—it’s about accessibility and effectiveness. People learn and process information differently, and video supports all major learning styles, making your content resonate more widely.

  • Visual Learners: Grasp concepts faster through imagery, motion, and demonstration.

  • Auditory Learners: Absorb information through spoken explanations, tone, and sound.

  • Kinesthetic Learners: Engage with content more deeply when ideas are shown in action.

Most individuals are multimodal learners, using a mix of these styles. By integrating video, you meet your audience where they are, increasing both understanding and emotional connection.


Best Practices

  • Keep videos short (under 90 seconds) for maximum engagement.

  • Use captions or subtitles for accessibility.

  • Always test your page to ensure smooth playback on mobile and desktop.

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