On the Flowcode platform, configuring your own pixel and placing it on your Flowcodes is seamless, providing you with an in-depth understanding of your customer's journey, intent, and ultimately, conversions. By tracking user interactions across various touchpoints, you gain valuable insights that empower you to optimize your marketing strategies and enhance the customer experience.
Let's explore how the Flowcode Pixel works through an imaginary scenario following Sarah, a passionate basketball fan, and the 'City Surge,' a fictional professional basketball team, and their online merchandise store.
⚠️ Note: Some steps in the following scenario assume the destination website has the Flowcode Pixel installed with custom event tracking configured.
Step 1: Sees & Scans Flowcode
Sarah, a dedicated City Surge fan, is watching a live game broadcast on TV. During a commercial break, a Flowcode pops up on the screen, advertising the team's merchandise store. Intrigued, she quickly scans the code with her smartphone
Pixel Path: User scans Flowcode → Redirected to destination URL where pixel is installed
Step 2: Lands on Website
Sarah is redirected to the City Surge online merchandise store, specifically the landing page for their new season's jersey collection. The pixel tracks her arrival on the site.
Pixel Path: Pixel lands on website - Landing page view
Step 3: Clicks on Product Link
Sarah browses the jersey collection and clicks on a link for the star player's limited-edition jersey. This click is tracked by the pixel.
Pixel Path: Pixel tracks product view - Limited Edition City Surge Jersey
Step 4: Adds to Cart and Checks Out
Sarah adds the jersey to her shopping cart and proceeds to the checkout page. The pixel captures this "add to cart" action and the initiation of the checkout process.
Pixel Path: Pixel tracks add to cart – Limited Edition City Surge Jersey added & Pixel tracks checkout initiated (if custom events are configured)
Step 5: Completes Order
Sarah completes her purchase, providing her shipping and payment information. The pixel registers the successful order completion.
Pixel Path: Pixel tracks order completion - Order confirmed
Step 6: Viewing Conversion Data and Reporting
The City Surge marketing team logs into the Flowcode analytics platform. They can see aggregated reports showing key conversion events such as scans, website visits, and order completions (i.e. conversions). While current reporting focuses on these major milestones, more granular insights - like product page views, button clicks, and add-to-cart actions - will be supported in future updates. This enables them to identify key drop-off points today and, over time, unlock deeper visibility into the full customer journey.
Pixel Path: Conversion data aggregated and reported in Flowcode analytics
By tracking each step of Sarah's journey, the City Surge gains valuable insights into her behavior and preferences. They now understand how effective their Flowcode placement was, which merchandise is most popular, and the conversion rate from scan to purchase.
At this point, Flowcode Analytics has already captured Sarah’s full purchase journey. But what happens when she engages again? That’s where FlowID steps in.
Step 7: Connecting the Dots with FlowID
A week later, Sarah sees a new Flowcode on a City Surge poster promoting an upcoming fan event. She scans the code to learn more and is taken to a landing page with a registration form. She fills it out with her name and email to RSVP.
Because Sarah is using the same device and browser, the Flowcode Pixel recognizes her via the FlowID cookie and ties this new activity to her previous purchase. The City Surge marketing team now has a more complete view of Sarah’s engagement history—from her first jersey purchase to signing up for the fan event.
Pixel Path: Second scan tracked → Form submitted → Identity tied to previous interactions via FlowID
With a complete view of Sarah’s interactions - from scanning a Flowcode during a game to registering for a fan event a week later - the City Surge can understand not just what drove a single purchase, but what keeps fans engaged over time.
This data empowers the City Surge to refine their marketing efforts, personalize the fan experience, and ultimately, drive more sales.
Use the Flowcode Pixel and FlowID to unlock similar insights for your brand and start optimizing your customer journey today.