When installing the Flowcode Pixel, you have two options: Google Tag Manager and Direct Installation. We strongly recommend using Google Tag Manager (GTM) to install the Flowcode 2 Pixel because it is faster, easier, and doesn’t require any technical support.
Each client’s Pixel will have a unique script, but it will follow this general structure:
<script type="text/javascript">
(function(e,t,s,o,i,a){
e[i]||(e.GlobalSnowplowNamespace=e.GlobalSnowplowNamespace||[],
e.GlobalSnowplowNamespace.push(i),
e[i]=function(){(e[i].q=e[i].q||[]).push(arguments)},
e[i].q=e[i].q||[],n=t.createElement(s),
g=t.getElementsByTagName(s)[0],
n.async=1,n.src=o,
g.parentNode.insertBefore(n,g)),
e[a]||(e[a]=[])
})(window,document,"script",
"https://conversions.flowcode.com/pixel-tracker/insert_pixel_name-XXXXXXXX.js",
"snowplow","fc_pixel");
</script>
Once the Pixel is installed, you can follow these steps to verify that it's correctly installed.
Recommended: Google Tag Manager (GTM) Installation
This is the easiest and preferred method. It requires no technical resources - if you have access to your organization’s Google Tag Manager account, you can install the Pixel yourself in just a few minutes.
No coding required
No need to involve your IT team
Can be applied site-wide in a single step
If you have GTM access, we strongly recommend using this method. Please refer to the step-by-step GTM instructions below.
Adding the Flowcode Pixel to Google Tag Manager (GTM):
Log in to GTM and select your container
Select 'New Tag'
Click the pencil icon to edit the tag configuration:
Select ‘Custom HTML’ as the tag type:
Copy and paste the HTML of the Flowcode Tag into the HTML text area:
Select ‘Support document.write’:
Scroll down to ‘Triggering’ and click the pencil icon to select a trigger:
Select ‘All Pages’:
Name your tag:
Click 'Save':
Click ‘Submit’:
Enter a ‘Version Name’ and ‘Version Description’ to let your team know about the changes you are making:
(optional) If you’d like to publish to a different environment, click the pencil icon under ‘Publish to Environment’:
Click ‘Publish’ to submit your changes:
Congratulations! You successfully added the Flowcode pixel to GTM:
The tag will now appear in the tag list:
Alternative: Direct Installation on Your Website
If you’re not using GTM, the Pixel can also be installed manually. To do this, copy and paste the Pixel script just before the closing </head> tag on every page where you want tracking enabled.
This method typically requires someone with access to your website’s code - usually a developer or IT team member.
How can I verify if my Pixel is correctly installed?
If you installed the pixel directly on your website:
View your site’s page source (right-click → View Page Source, or use developer tools).
Search for this URL:
https://conversions.flowcode.com/pixel-tracker
If you see this URL in the code, the Pixel has been successfully added.
If you installed the Pixel using Google Tag Manager (GTM):
After publishing the tag in Google Tag Manager (GTM), you can search for the tag by name in your Tags list. If it appears there, it confirms that the tag has been successfully created and published.
For additional verification (applies to both installation methods):
Open your site in a browser
Right-click and select Inspect, then go to the Network tab.
Refresh the page, then look in the list of network requests for the Pixel script loading from:
https://conversions.flowcode.com/pixel-tracker/...Make sure the request shows a 200 response code, which confirms the script loaded successfully.
Confirming Pixel Data in the Flowcode Platform:
After confirming that the Pixel is firing on your site, you can verify that it’s passing data into the Flowcode platform:
Log into the Flowcode platform.
Navigate to a flow with pixel tracking enabled.
Check that conversion data is beginning to populate.
Only the events you’ve explicitly defined as conversions, such as button clicks or form submissions, will appear in the dashboard. This confirms that the Pixel is not only installed but is successfully sending data to the platform.
