What is a Short URL?
A Short URL is another effective way of leading consumers into your conversion flows, similar to using a QR code. It is a unique, shortened web address with a Flowcode prefix followed by an auto-generated, unique 9-digit code. Unlike QR codes, which need to be scanned, Short URLs can be easily shared across a variety of digital platforms, such as SNS, email and websites.
Why Use a Short URL?
Just like QR codes, Short URLs can be used to set up as many unique entry points as you need for a conversion flow. However, Short URLs offer some key advantages:
Easily Shareable: Since a Short URL is a simple link, you can copy and paste it into messages, emails, web campaigns, or any other web-based application.
Flexible and Versatile: While QR codes are ideal for scanning, Short URLs offer the freedom to be shared across any digital platform. You can easily expand your reach, sharing Short URLs through messages, emails, and online campaigns without any device restrictions.
Performance Tracking: Short URLs provide detailed consumer click data. Each click is tracked separately from QR codes, giving you the ability to measure and analyze performance from different entry points. This allows for a more granular understanding of consumer behavior.
Short URLs are an incredibly versatile tool for reaching consumers in a variety of digital spaces. Whether you're sharing them through emails, social media, or online campaigns, Short URLs provide a seamless way to guide consumers into your conversion flows, all while tracking and analyzing their engagement. Add this powerful tool to your marketing arsenal today!
Powerful Data Tracking and Analytics
One of the most valuable features of using Short URLs is the ability to track detailed consumer engagement, enabling a deeper analysis of your conversion funnels. Here’s how Short URL tracking benefits your data insights:
Individual Click Tracking: Each unique Short URL collects data on individual clicks, allowing you to see exactly how many consumers are engaging with that particular link. Whether the URL is shared via email, social media, or embedded in a campaign, each entry point is tracked separately, giving you granular insights.
Source Performance Analysis: Because each Short URL is unique, you can set up and analyze the performance of different marketing channels independently. For example, you can compare how an email campaign link performs versus a link shared in a social media post. This helps you identify which channels drive the most traffic and conversions.
Time and Location Data: Short URLs can track not only the number of clicks but also provide insights into the timing of the clicks and where they are coming from. With this data, you can determine the peak times when consumers engage with your content and identify geographic trends in your audience.
Refining Your Strategy: By analyzing how different Short URLs perform, you can optimize your conversion strategies. If certain entry points show higher click-through rates or better conversion rates, you can double down on those tactics while adjusting less effective approaches.
Real-time Reporting: The click data from Short URLs is updated in real-time, allowing you to monitor campaign performance as it happens. This immediate feedback is valuable for making swift adjustments to live campaigns and maximizing your return on investment.
Unified Tracking Across Channels: While QR codes and Short URLs are tracked separately, both data sets can be analyzed together in a unified dashboard. This provides a comprehensive view of all consumer entry points, helping you get a holistic understanding of your overall conversion flow.
With such detailed tracking capabilities, Short URLs become a powerful tool not only for driving traffic but also for delivering actionable insights that refine your marketing efforts and improve overall performance.
How to Set Up a Short URL
Setting up a Short URL in your flow editor is a simple process:
1. Add an Entry Point: Navigate to your flow editor and click on the "Add Entry Point" button.
2. Opt for Short URL: From the available options at the top of the panel, select the "Short URL" tab and assign a code name for this specific link.
3. Add & Publish: Once you’ve added the URL, it’s ready to be published and shared on the web.
Short URLs support the same data properties as QR codes, so you’ll receive the same level of detailed insights.