While QR codes are perfect for connecting the physical world to the digital, Short URLs are their digital counterparts. A Short URL is a unique, condensed web address (using a Flowcode prefix and a 9-character code) designed to drive traffic into your conversion flows from any digital platform.
Whether it’s a text message, an email, or a social media bio, Short URLs provide a seamless, clickable path for your audience while capturing high-intent data.
Why Use Short URLs?
Short URLs do more than just save character space. They act as precise tracking sensors across your digital ecosystem.
Platform Versatility: Share them where QR codes can't go—SMS, email signatures, LinkedIn posts, and Slack.
Granular Performance Tracking: Because each URL is unique, you can distinguish between a click from an email campaign and a click from a Twitter post.
Real-Time Optimization: With live reporting, you can see which channels are performing best and pivot your strategy instantly.
Clean Aesthetics: Replace long, clunky links with a professional, branded appearance.
Powerful Data & Analytics
Short URLs transform a simple link into a robust data source. By using them, you unlock:
Individual Click Tracking: Monitor exactly how many consumers engage with a particular link. Each entry point is tracked separately to give you granular insights.
Source Performance Analysis: Compare marketing channels independently. Easily identify if your traffic is coming from an email blast, a social media post, or a web campaign.
Time and Location Data: Identify peak engagement times and geographic trends to understand when and where your audience is most active.
Real-time Reporting: Access live click data to make swift, data-driven adjustments to active campaigns and maximize ROI.
Unified Dashboard: Analyze scans and clicks in one place for a comprehensive, holistic view of your entire conversion flow.
Strategy Refinement: Use high-performing entry points to double down on what works while optimizing less effective tactics.
How to Set Up a Short URL
Setting up a Short URL in your flow editor is a simple process:
1. Open the Conversion Flow you wish to edit
2. Navigate to the Flow Editor
3. Click on "Short URL" displayed on the Canvas
4. Click on the carrot next to the "Add" button to either add a single Short URL or multiple
5. Fill in the Name, Description and Customized Slug for your FlowURL
Slug Parameters:
Max character length: 80
Allowed characters are: letters (a-z, A-Z), numbers (0-9), hyphens (-), underscores (_), and periods (.)
Read more on Custom Slugs here.