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How to Create a Conversion Flow for Real Estate Listings

Direct potential buyers to detailed property information and capture their contact details for follow-up or scheduling a viewing.

Updated this week

Conversion flows are a powerful tool in the Flowcode platform, enabling real estate professionals to connect offline interactions (like a QR code on a listing sign) with online conversions. For a real estate listing flow, the goal is to direct potential buyers to detailed property information and capture their contact details for follow-up or scheduling a viewing. This process combines two key elements:

  1. A QR code (or multiple QR codes)

  2. A mobile-optimized landing page with property details and a contact form

By using these elements, potential buyers can scan a QR code at a property listing or open house and be directed to a landing page where they can view property details, photos, and videos, or submit their information for further engagement. Here's how to create a conversion flow for real estate listings:

Step 1: Start Creating Your Flow

Click Create from the top navigation menu or select "Use a template"

Step 2: Select a Template + Brand Kit

Choose the correct template for your real estate listing. In this case, you’ll select a Real Estate template.

Step 3: Create Conversion Flow

Fill out the form prompts and click "Create"

Step 4: Enter the Flow Editor

Once you click "Create", you will be brought into the Flow Editor. Navigate to the "Flow" tab on the left-navigation bar:

Step 5: Edit Your Flow

You will be brought to the Flow Editor builder canvas where you can easily your entire campaign flow laid out from start to finish. Here, you can make any final adjustments by clicking on the individual pages

Step 6:

As you create your Conversion Flow in the canvas, all of your work will be auto-saved to ensure you don't lose any changes:


Step 7:

And when you're ready to set your campaign live, simply click "Publish"


By following these steps, you'll create an engaging real estate listing conversion flow that provides potential buyers with easy access to property information and helps you capture qualified leads for follow-up and viewings.

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