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How to navigate the Pixel Conversion Analytics Dashboard
How to navigate the Pixel Conversion Analytics Dashboard
Kayla Uytengsu avatar
Written by Kayla Uytengsu
Updated over a week ago

Once you have successfully created and installed your Flowcode Pixel, you’ll be able to track behavior on your site from Flowcode traffic sources, such as your Flowcode and Flowpage campaigns. Here’s an overview of what you’ll be able to see on your dashboard:

  • Summary section: These high level statistics show you the overall activity across all your Flowcode campaigns over time.

  • Conversions chart: This chart visualizes the number of visitors and conversions on your website generated from Flowcode sources over a specified period of time.

  • Conversions by Code table: This table highlights the same overall statistics as the Summary section, but segments these data points by specific Flowcodes to help you analyze exact traffic sources or campaigns are performing best.

    • Each line item is a unique conversion pathway with a unique entry point of your Flowcode, allowing you to see how visitors who come from different Flowcode campaigns move through your site to further optimize your marketing efforts

For additional specificity, you can Filter by Code or by Date to find the exact data you want:

  • By Code: Select the dropdown near the top of the dashboard to select one or more specific codes you would like to view your analytics for. You can scroll to search or enter your code name, and select as many Flowcodes as you would like with the checkbox

  • By Date: In the top right corner, you can use the Date dropdown to select All time data, Today’s data, lookback data from the last 7/30/90/365 days, or a selected date range

To save or share your data, you can select Export and download your selected dashboard insights as a CSV or PDF file.

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