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Flowcode Design Best Practices
Flowcode Design Best Practices
Here are some staff tips to make sure your code gets optimal engagement
Michael Thomas avatar
Written by Michael Thomas
Updated over a week ago

Want to learn how to make your Flowcodes the most successful they can be? Follow these QR code design best practices to create a seamless scan experience and get maximum engagement with your audience.

Flowcode Anatomy

Color & Contrast

  • Use High Contrast Colors: The reason black and white QR codes are so popular is because high contrast color designs increase readability. The easiest way to do this is having a white or light background color.

  • Darken Eyes & Data Points: As a rule of thumb, the eyes and dots of your QR code should be dark. This enables your phone's camera to easily detect the information in the code. When data points are too light or white, codes can be considered ‘inverted’, which some phone models can’t read.


  • Clearly Outline Benefits: Use this text to clearly highlight how users can access something from your Flowcode they can't find anywhere else. Using messaging around exclusivity and special offers encourages people to take part.

  • Create Urgency: Use timely prompts in order to get maximum engagement. Highlighting limited time promotions and opportunities can drive more engagement than regular messaging.

  • Provide Scan Education: Using language like "Scan To" and "Scan with your phone" can help clearly communicate with audiences who many not be familiar with QR technology and boost engagement by facilitating a seamless experience.

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