What is the Advanced Geolocation Data Interstitial?
The Advanced Geolocation Data Interstitial allows you to enable the collection of first-party location data from consumers scanning your Flowcodes or visiting your Flowpages.
The Advanced Geolocation Data Interstitial is a location access prompt that a consumer will be served after scanning a code or visiting a Flowpage for the first time.
Once a consumer clicks “Allow” on the location access prompt, you will collect accurate data on their location.
Consumers will only be served the interstitial if you have enabled it for a Flowcode or Flowpage. See a step-by-step guide on how to set it up here.
Normal geo data is based on the last best connection to wifi / cell tower (which can lag up to 14 days). Using the interstitial, you get GPS enabled geo data (which is 90%+ accurate).
Who has access to the Advanced Geolocation Data Interstitial?
Users with Growth or Enterprise plans can add this to their Flowcodes and Flowpages. They'll also be able to access the data within Real-time analytics and Reports.
To learn upgrade or learn more about these plans, see the feature comparison on our plans page or connect with our team.
Where can I view analytics and reporting for geolocation data?
There are two places you can view geolocation data:
Flowcode and Flowpage Real-time dashboards
Flowcode and Flowpage Reports
Flowcode and Flowpage Real-time dashboards
Navigate to the Analytics dashboards by clicking Analytics on the lefthand navigation bar. You'll automatically be dropped into the Analytics Dashboard. Here is where you can choose which product and view you'd like.
To access the Advanced geolocation interstitial data (pictured above), either click Real-time under Flowcode (Scans) or Flowpage (Link clicks), or click Flowcode or Flowpage in the lefthand navigation container. Scroll down within the dashboard to view and interact with the geolocation map and see where your audience is scanning from!
Flowcode and Flowpage Reports
To access the more general geolocation data (pictured below), either click Report under Flowcode (Scans) or Flowpage (Link clicks), or click Flowcode Report or Flowpage Report in the lefthand navigation container.
Will consumers be shown the interstitial every time they scan a code or visit a page?
No, not necessarily – once someone allows permission to share location data after scanning a code or visiting a page those permissions will persist in accordance with their browser and device location settings. In essence, whether or not someone is prompted to share their location data multiple times is highly dependent on a combination of their browser and device settings. Also, there are situations where they would always see the location prompt such as if they are on an incognito or private browsing mode.
FlowTip: Advanced Geo Tracking
For questions, please reach out to your dedicated Client Success Manager, or email our team at [email protected].