How to use the Flowcode Video Insertion tool

One of the best ways to use your Flowcode is to add it to video content. This can be brand advertising, influencer content, or any other video that you want to make interactive. Many brands use Flowcode in their TV and digital advertising to drive sales, grow their customer base, or to further engage with their audience. You can also use Flowcode in your TV/digital campaigns to track better attribution.

Flowcode's Video Insertion tool is available on the lefthand navigation under the Video tab or via this link.

1. To get started, either click Start Creating or scroll down to choose the Video Overlay Template. Both will bring you to the same next step.

You can change the Video Template you're using at any point by clicking Change above the video preview.

2. Video tab - Upload your video to the tool by clicking the upload button (pictured below) or by dragging your file to the upload area.

2(b). Side rail tab - Only required if you you’ve selected a template that requires additional media (e.g. Squeeze Back). Upload that image in the Side rail tab.

Skip this step if you’ve chosen a template that doesn’t include additional media.

3. Flowcode tab - When choosing which Flowcode to use in your video, there are three options:

You can generate a new code or use an existing code. If you’re making a new code, specify the scan destination and design your code by picking a Pattern, Color, and Center Image (optional).

If you've already created the Flowcode you’d like to use in your video, you can do so within the Saved Flowcode tab. Click Select From Existing Flowcode and then select the code from your account that you'd like to insert into your video.

If you've already created the Flowcode you’d like to use in your video, but you'd rather upload it than navigate to it within your account, you can do so within the Upload Flowcode tab. Click Upload and find the code file that you'd like to insert into your video.

4. Bottom tab - Pick a desired HEX color value or an image for either the bottom or background (depending on which template you’ve selected).

5. CTA tab - Enter the call to action (CTA) you'd like your bottom border to have and pick a desired Hex color value, font, size, and font style for your CTA.

Example CTAs:

Note: there is a 23 character limit.

6. Education tab - Choose the Hex color values for the Scan Education icon and text.

7. Animation tab - Either enable or disable the phone animation which mimics the scanning process.

8. Timeline tab - Specify the timeline for when your Flowcode shows up in the video and when it disappears.

9. Name your spot using the input field above your video.

10. Watch your spot using the video player to ensure it looks good and make any final edits. After confirming the video is ready to export, click the Render Video button above the player. The tool will then begin to generate your finished video and will email it to you from the address [email protected] when finished.

That’s it! Enjoy your Flowcode Integrated video spot.

For more help, please email our support team or reach out to your dedicated Client Success Manager.