What is A/B Testing?

A/B testing is a user experience research methodology. It allows businesses to experiment with customer engagement by testing different variable marketing outreach tools.

Flowcodes and Flowpages enable you test different pieces of content or creative against one another and gather data on your consumers.

  • Ex: distributing two different direct mail creatives with different Call to Actions.

  • By adding a unique Flowcode to each variation, you will be able to evaluate consumer behavior based on engagement levels.

  • Once you launch your campaign, use your Enterprise Reports for Flowcode and Flowpage to see which one receives more scans and engagement. This data can help you make informed decisions for future campaigns.

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