Best Practices: Flowcode Video
TV Flowcodes are optimized for digital screens with larger scannable areas, while maintaining perks like Privacy compliance, ultra-fast scanning, and a custom branded design.
We recommend 400px or larger for 1080p.
Consider expanding the code size for 6-10 seconds when opting for anything smaller than 400px to yield higher scan rate.
Flowcodes should occupy 50% of the average 42” screen to allow scanning from average viewing distance, 6-8 ft, without zooming in.
Please note, opting for a smaller code size will require scan education with “zoom in” instructions to drive more conversions.
Scannable space (square area inside the border created by the eyes) needs to be inside the title/action safe area to ensure the code scans on all TV/digital screens.
Duration (of code on screen)
30-60 seconds gives the average viewer enough time to scan.
This will lift performance by 2 times when compared to a 15 second code duration.
For any additional questions please reach out to your Client Success Manager or send a message to our team here.