Code Placement Size
Recommendations:
Size of code should occupy minimum 20% of your creative and a maximum of 50%.
For a well lit code, a good rule to follow is a 10:1 ratio.
E.g. if viewers are 10 feet away from a code on a billboard, the code should be 1 foot from eye to eye.
10:1 Ratio
Flowcodes can be placed on any medium.
Size recommendations change depending onspecific location & format.
Scan Education
Open: the camera
Aim: it at the Flowcode
Tap: the banner next to the code
Helpful Tips for Implementing
Size:
Minimum Flowcode size is at least 1 inch to ensure scannability.
The bigger the better!
Strong Education:
Scanning instructions will encourage more scans than an unlabeled code.
Open, aim, and tap.
Call to Action (CTA):
Call to action - A strong CTA is one of the most important elements of a successful Flowcode implementation.
Written and verbal call to actions are very important when using codes on screen.
Codes that promote a sense of urgency or a chance to win perform the strongest.
“Scan for a chance to win”
“Scan now for latest deals”
“Scan today for early access”
A code with a strong CTA is 14% more likely to get scanned.
We can place a CTA near the code, designed within a border, or in the center of the code:
Code Design
Personalizing your Flowcode
You can request a custom code from our in-house design team using the Custom Codes Request Form.
Custom Codes can include specific branding assets such as hex colors and fonts.
We also offer self-serve code creation within the Flowcode platform using colors and patterns that have been tested with multiple smartphones to ensure universal scannability.
Code elements available for customizations:
Logo
Coloring
Data pattern (shape and coloring)
Images in and around the code
Border design (can include CTA)
Background colors
We suggest lighter backgrounds and darker data points to ensure universal scannability
Code elements not available for customization:
Flowcode privacy smile (due to privacy laws/compliance standards).
Shape of the eyes (square eyes ensure universal scannability across device types).
Edit Color and Pattern
Flowcodes do not have to be black and white in order to be scanned.
Dark data patterns and light backgrounds are more easily scanned than codes with lighter data patterns and dark backgrounds.
Contrast
There must be a color difference of at least 70% between the data pattern and background of your code to ensure scannability.
If you decide to alter your code colors post code creation, please reach out to your CSM before activation to ensure you're set up for success.
You can submit custom code revisions here.
Add Brand Logo
Add your logo or another branded image to the center of your Flowcode for a consistent scanning experience.
For any additional questions please reach out to your Client Success Manager or send a message to our team here.