The key to a successful brand is to offer a consistent, engaging experience for your audience. To that end, you must align the experience across every channel where they encounter you — both print and digital. For many marketers, there’s where an issue arises. Perhaps their print materials aren’t reaching the right people. Perhaps the digital presence is relatively new and unknown by the established customer base. Either way, you need to bridge the gap between the real world and the digital realm. Flowcodes can help you achieve just that by providing a link between the two. Here are five reasons why brands should use Flowcodes.

If you’ve seen the Harry Potter films, you’ve seen ads and newspapers with moving images, as though videos were embedded in them. While that technology is not yet widely available, you can get close by using Flowcodes. Is there a video you’d love your audience to see when they view your print advertisements, e.g. a video testimonial or product demo? Generate a Flowcode for it, then print it on your brochure or ad. Your audience can instantly access the video when they scan your code. Even better, you can track how many people have done so.

Offering exceptional customer service is crucial to your brand’s success — and no consumer enjoys having to hunt for your contact information. Try creating a code that instantly generates a phone call or email to your customer service line, and post the code in your store. You could also print it on your receipts. Tip: Ensure that you have automation in place to handle an influx of messages once you do this.

How many leads do you lose because it’s difficult to contact you? These days, consumers expect everything to be very easy and convenient. Busy people might mean to call your business or send you an email, but they simply get distracted. Close the gap between the initial touch and lead generation by using flowcodes. You can generate a code for your business email or phone number, allowing consumers to instantly contact you when they scan your code. Post the code on flyers advertising your services, or include it on your business cards.

Flowcodes may seem like some fancy, overpriced technology, but they’re actually affordable and simple. That’s a huge plus for marketers who may have exceeded their ad budget trying to connect with their target audience. And with flowcodes’ huge potential to generate leads and boost customer loyalty, they more than pay for themselves.