The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can integrate your Facebook Pixel with Flowpage to retarget visitors that land on your Flowpage. When you input your FB pixel ID, we will then fire the pixel on every page view event and link click event. Flowpage also allows you to choose which link we fire a conversion event on. In addition to the page view and link click events, we give the option to choose a specific link that will fire a separate conversion event.
Here's how to use it:
1. Log into your account.
2. Click Assets > Flowpages > and then select the Flowpage you would like to edit.
3. Go to the Settings tab and select FB Pixels from the menu bar.
4. Enter Your Pixel ID. Switch on "Enable passthrough of UTM tracking parameters to outgoing links" if you want to tag custom conversion events.
5. Hit Save Facebook pixel.
For more info about Custom Pixels and Flowcode's third-party pixel options, check out this article.
For more help, please email our support team or reach out to your dedicated Client Success Manager.