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How can Flowcode be used to run A/B tests?
How can Flowcode be used to run A/B tests?
Alex avatar
Written by Alex
Updated over a week ago

Flowcode gives you the ability to track direct attribution and gain audience insights. Imagine you're a business owner and you want to to add Flowcodes to all of your marketing materials.

Instead of creating one individual Flowcode and adding it to all your marketing, you can create a unique code for each medium (i.e., three codes - one for direct mailers, product packaging, and out of home advertising). This way, you'll be able to look at the analytics and understand what your customer base is engaging with most, based on which receives the most scans.

This data can help you make informed decisions for future campaigns.

For the example above, each code looks exactly the same, but is unique. This means that they scan to different places, so the difference in engagement can be tracked.

Using the data, you can see that Version B (the A-frame) got more scans. For future, I'll put allocate more of my budget toward A-frames rather than table tents.

How to do this

1. To set up an A/B test, log into your Flowcode account and create unique Flowcodes for each material or variable you plan on testing.

Note: make sure to name accurately them in order to track performance or tag them appropriately.

2. Download your Flowcodes and add them to their respective mediums, ensuring you put the correctly named codes on the correct materials.

3. Let the data do the talking, and maximize your budgets and ROI!

For more help, please email the support team or reach out to your dedicated Client Success Manager.

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